Using Email Series for Greater Engagement | PP69

How well does your ministry use email? Email series can increase engagement and lower the amount of work you have to do.   Front Matter Ministry Library Next year I am creating original video content for Ministry Library. I have been part of their service since the beta days and I can’t recommend it more. You can find out more and sign up here (afflilate link). Thanks for the iTunes Review & Ratings. Using Email Series for Greater Engagement So what is an email series? Imagine a list of pre-written emails automatical sent to people based on sign-ups. They can be strategically calendared and sent at certain times to hit certain goals. How do I build an email series? I used to be a huge fan of aweber. But lately, I’m recommending MailChimp to people more and more. This does require a paid account. After you are set up with automations/sequence, begin dreaming about how you can use email to engage with people in your church. The most common ways are connecting with first-time guests, first-time givers and first time recurring donors. This are three easy programs to implement. So what do they look like? How would you tell someone a story in stages? This is exactly what you are doing with an email series. You can use this to cast vision, tell stories, give information and make big asks. The sky is the limit. The benefits. The biggest benefit to using email series is it only has to be done  once. You can spend a couple of hours writing some great sequences, and then refining them. Plug them into your email service and...

Community Questions (Thanksgiving Special) | Productive Pastor 68

Happy Thanksgiving! This is one of those weeks in ministry where we slow things down a little, spend time with folks we care about and get some serious eating done. So I decided to source some questions and conversation from the Productive Pastor Community on Facebook for the episode this week. If you haven’t joined yet, click the link and get access.   Here are the questions with resource links. Community Questions What does a Productive Pastor’s day look like? From Stephen Collins. Resources Mentioned.   I need Evernote for Dummies! From Jeff Lawson Resources Mentioned. revchadbrooks.com/evernote Evernote Essentials by Brett Kelly   I need help with administration and delegation. From Benjamin West. The Fine Art of Delegation by Michael Hyatt Back Matter Make sure to subscribe to the Productive Pastor Insider. You can join the Productive Pastor Community on FB also. Remember to Review and Rate in iTunes. You can do it right...

The 5 Emails You Need To Be Sending | Productive Pastor 67

How well do you and your church do email? I think email is one of the best ways for us to communicate with people…but we need to wade through some legit bad practices first. Front Matter I’m still obsessed with Planning Center’s People app. It’s a free church database system that links into the rest of the (paid) Planning Center universe. It absolutely makes ministry significantly easier. If you aren’t using church management software, or you are looking for a better solution…you need to check out Planning Center People. Ministry Multiplies…it doesn’t add. You need to grow alongside your congregation It helps you build segmented data. This will come in handy later on. It is customizable. Easily. You can totally build the perfect system with it. Planning Center Mastermind Group (on Facebook). The 5 Emails You Need To Be Sending Email is all about strategy. You and your church are (hopefully) already sending emails to people. I want to help you understand how those emails affect things, how our sending method affects open rates and how you can use 5 strategic emails to change your own approach. So what’s your current email strategy? I asked folks in the Productive Pastor Community on Facebook. Check out the responses for more information (and ideas). Below are the three strategies I see churches using the most. You send emails from a personal account using CC or BC. Your church uses a mail system like Mailchimp, Aweber or Constant Contact. You send weekly/monthly announcements. You use a database that links to a mail service to build strategic email lists. 5 Email Ideas Volunteer...

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