How well do you and your church do email? I think email is one of the best ways for us to communicate with people…but we need to wade through some legit bad practices first.

Front Matter

I’m still obsessed with Planning Center’s People app. It’s a free church database system that links into the rest of the (paid) Planning Center universe. It absolutely makes ministry significantly easier. If you aren’t using church management software, or you are looking for a better solution…you need to check out Planning Center People.

  • Ministry Multiplies…it doesn’t add. You need to grow alongside your congregation
  • It helps you build segmented data. This will come in handy later on.
  • It is customizable. Easily. You can totally build the perfect system with it.

Planning Center Mastermind Group (on Facebook).

The 5 Emails You Need To Be Sending

Email is all about strategy. You and your church are (hopefully) already sending emails to people. I want to help you understand how those emails affect things, how our sending method affects open rates and how you can use 5 strategic emails to change your own approach.

So what’s your current email strategy?

I asked folks in the Productive Pastor Community on Facebook. Check out the responses for more information (and ideas). Below are the three strategies I see churches using the most.

  1. You send emails from a personal account using CC or BC.
  2. Your church uses a mail system like Mailchimp, Aweber or Constant Contact. You send weekly/monthly announcements.
  3. You use a database that links to a mail service to build strategic email lists.

5 Email Ideas

  1. Volunteer Thank-You.
    I try to send this every week. Unless you have an untold number of volunteers, this is the one email I think should come from your personal account. I like to thank all of the folks who served this week. It is a great chance to build a little vision and let them dive deeper.
  2. Giving Emails.
    We just started this email last month. I write a medium length email to everyone who has given that month. In it, I talk about what we were able to do this month, what it means to invest in our community and how we can help folks even more. I like to give them a little bit of future information that won’t go anywhere else also.This month we are starting another email JUST to the folks who have started giving in the previous month.

    In each of these emails, we urge folks to begin scheduling their giving and send them a link to do so.

  3. Group Announcements.
    I use our database to build segments for special interest areas (demographics or participation in groups). This helps us move folks along the assimilation pathway.
  4. Intentional Guest Follow-Up.
    I talked a little about this in the episode on Guest Assimilation ( Building Guest Systems | PP48). Using an email follow-up systems really helps staying in contact and informing new folks who have attended your church.
  5. Email Marketing.
    If you really get deep into follow-up systems, you can utilize email marketing strategy to resource folks before and after events. We will have an entire episode dedicated to this in the near future.

Back Matter

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