Keeping Up With Content Creation | Anchor Episode

Keeping Up With Content Creation | Anchor Episode

I’ve been absolutely FALLING IN LOVE with these past two weeks. Today, I decided to create a more Productive Pastor style episode for them and to share it here with you. Also, this is a heavy shownotes anchor, so it makes perfect sense to drop it right here.

My Anchor Channel

Pastors are in the content creation business. Think of what we write or create each week. We typically have at least one sermon (if not more) and it might be delivered in several different places. We are also writing letters, articles, blog posts, creating written systems and many other forms of communication. AND, we find ourselves podcasting and being intentionally social online as well. I’d say we have a pretty heavy load of content creation to keep up with.

Keeping Up with Content Creation

Here is how I have learned and shared with others about not just keeping up with content creation, but completely owning it.

Content creation isn’t just a “shoot from the hip” activity. You’ve got to realize there is an executable process to lead to success.

To completely own content creation, you are going to need a few super powers.

  1. Brain Power.
    This is all about recurring action. What can you do to consistently be coming up with new ideas? I’ve found reading to be tremendously helpful. I also swear by my time in the shower, by myself in my pool and taking walks without headphones. Those are the absolute best for me. You’ve got to be a learner above all.
  2. Remembering Power.
    Thinking about new things and connecting dots will be worthless if you don’t have a way to get everything all down. You’ve got to have a way to notate and remember. I rely on two things. My notebook and Evernote. They have both saved me so many times I cannot even count. Write down everything. Come up with a system that helps you with recall. As digital as I am, I have found that my notebook is significantly more helpful and creative. Once I have a project going, I will give it a few pages of space and just come back time and time again to it.
  3. Editing Power.
    Rome wasn’t built in a day and whatever you are working on won’t be great in one pass. Remember, good stuff doesn’t happen in one shot. You need to be consistently sculpting and growing and pruning whatever it is you are working on. It might just mean a couple of passes or it might take a month of work. Typically, the more important, the longer the time.
  4. Community Power.
    Remember, all communication is designed for outward action. It isn’t supposed to stay with you. The medium of delivery and your own interaction with whatever community it is matters tremendously. It has to be designed for them and you need to be interacting.
  5. Curating Power.
    You’ve got to resource people and also realize all of your hard work doesn’t just live once. You need a plan of curation, of learning when and how and why to interact and reseed your old content. We live in the age of content, so people take in old information much easier if it contributes to the larger story of the community.



Anne Samoilov – My Simple Content Creation Method    
I stumbled across the article years ago. It started me thinking very differently about communication and how I utilize it. Plus, it helps you keep up with tons of content creation.

Why You Need a Production Calendar | PP17

Why You Should Keep a Notebook | PP44

Churchless | Carey Niewhof episode 24
Check out the entire episode and the shownotes for so much great content around the idea of engagement.

If you came from Anchor and like this content, I’d love for you to check out Productive Pastor. This is typical of the work I do and I’ve got plenty of listeners who aren’t in ministry that find it helpful.

The Preferred Future | Productive Pastor 79

The Preferred Future | Productive Pastor 79

Have you ever thought about the future you would love to have for you or your ministry? Many times we can wander about individually or organizationally. This episode, I want to talk about the idea of a preferred future. This is an amazing tool that can help you strategically plan at every level.

Front Matter

The Productivity Project with Chris Bell | Pat Flynn Smart Passive Income

Stress is the Enemy of Creativity | by Christian Miller 

Chaos Killers Episode 77 

Avoiding and Attacking Procrastination Episode 52

The War of Art | Steven Pressfield 

The Surprising Habits of Original Thinkers | Adam Grant

The Preferred Future

Why do we have many of the problems in personal leadership AND in the direction of our churches/ministries?

We don’t know what the future holds, how we are playing a part in it, and have lost this idea of promise.

The greatest purpose comes hand in hand with the greatest preparation and process.

This immediately makes us think pretty seriously about call. What is the mission we’ve been given, how does it interplay with our giftedness and ability, and what if we are being asked to do something specific? It is a theological exercise, immediately drawing folks out of themselves.

The Preferred Future is an exercise and tactic to work through towards what you believe is your mission. In scripture, the entire journey from Abraham to Joshua is about preferred future. The sweet spot lies when leaders and churches can prayerfully work through the hard vision process to understand their God-given preferred future. In any strategic planning, understanding and discovering the preferred future is a must. It gives you a baseline to work back from.

The second, and potentially toughest, part of the preferred future is understanding your current reality. Many folks never get past this point. When we don’t have any accurate picture of where we are now and how we got there, we can never move forwards towards the future. Many churches stay stuck in the past because they don’t even see their current place. Often times, a clear picture of our current reality allows us to discover our squeeze points. It helps us to find the lids we need to lift in our selves and organizations to get to the preferred future. It’s the hard work and sweat equity we put in our own improvements.

Back Matter

In the last few months, I have experimented with a few new forms of new media and content delivery.

I’ve loved spending time learning what it takes to create content for youtube. While I don’t think it will be a regular thing, I enjoy getting back into the rhythm of video content.


This last week I’ve been spending time in It is a fantastic new podcasting service that works completely on your phone and reminds me of an audio version of Instagram stories. I’m getting addicted to it.


Have you checked out the Productive Pastor Community? It’s an awesome place for ministry leaders to have productivity and time management resources. It’s absolutely free and connects you on Facebook to other folks in the community.

Make sure to subscribe to the Productive Pastor Insider.

Remember to Review and Rate in iTunes. You can do it right here.

Experimenting with Anchor.FM

Experimenting with Anchor.FM

I’m always wanting to explore how people are using new media. Earlier this summer, I started (very mildly) vlogging with Youtube. I’ve enjoyed it, but it takes a TREMENDOUS amount of time. I still enjoy it, but it takes too much time up to really get into the platform. This week, I’m experimenting with

As much as I love video, I still think we are moving into an economy of audio. Most of our cars have bluetooth and/or aux jacks. With smartphones, we can play audio pretty much wherever we are. It’s no secret how much I believe in podcasting. Between Productive Pastor, The Threshing Floor, FOUNDRYcast and other experiments, I think podcasting is a fantastic way for ministry leaders to reach and influence folks. is a new audio delivery service with some fantastic ideas. You can create content right on your phone, stream music and many other things. I love the call in feature as well. So I’m experimenting in and with Anchor. I’m thinking of shorter bits of content with some music thrown in. Really light and super real life focused.

Check it out here: